Filed under: EV/Plug-in, Mitsubishi, Japan
Japanese electronics retailer Yamada-Denki Co., Ltd. and Mitsubishi Motors Corporation have signed a Memorandum of Understanding (MoU) that outlines plans to sell the electric i-MiEV at 17 Yamada Denki retail locations in Japan's most populated areas, including Tokyo, Kanagawa and Saitama prefectures. For Mitsubishi, the signing of the MoU provides the automaker with access to a non-conventional sales method that could expand consumer interest in battery-powered vehicles and, if all goes as planned, result in additional purchases of its popular electric hatch.Yamada Denki will take an active approach to promoting and selling the i-MiEV. The retailer will staff its stores with highly trained salespersons that specialize in electric vehicles. Furthermore, Yamada-Denki will establish an exhibition hall for the i-MiEV at its Techland Yokohama Izumi store, host test drive events and sell solar energy systems, charging stations and other EV-related items to its customers. With total sales of the i-MiEV now eclipsing 3,000, Mitsubishi's city car is one of the hottest electrics in the world and this MoU is almost sure to spark more interest.
[Source: Mitsubishi]
Continue reading Mitsubishi enlists Japanese electronics retailer to boost sales of i-MiEV
Mitsubishi enlists Japanese electronics retailer to boost sales of i-MiEV originally appeared on Autoblog Green on Sat, 04 Dec 2010 08:27:00 EST. Please see our terms for use of feeds.
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