Filed under: EV/Plug-in, AutoblogGreen Exclusive, At Witz End, Business of Plugging In
Bright Idea PHEV van - Click above for high-res image gallery
Last time, I reported some of what key presenters had to say at the October Center for Automotive Research (CAR) "Business of Plugging In" (BPI) conference in Detroit. This time, I will offer a bit more of that from an interesting afternoon session.
With a nod toward the inspirational 1989 Kevin Costner movie Field of Dreams, last year's inaugural BPI conference asked the question: "When We Build It...Will They Come?" This year's afternoon session was, "We're Building Them - so Who's Going To Buy Them?" The session description explained:
What happened? Read on after the jump to find out.This year, several manufacturers are introducing PEV models into the market. The question now becomes, 'So...Who's going to buy them?' Possibly the most challenging variable in the business of plugging in equation is consumer acceptance. Beyond an early price disadvantage, the PEV will also present some different use characteristics. This panel will address near-term (and longer) consumer acceptance.
Continue reading What movers, shakers and bakers were saying at the Business of Plugging In, part II
What movers, shakers and bakers were saying at the Business of Plugging In, part II originally appeared on Autoblog Green on Mon, 13 Dec 2010 11:59:00 EST. Please see our terms for use of feeds.
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