Audi Working on New Design Language

Audi seems to be aware of the fact that it's taken the family identity concept too far and the company is working to redefine its design philosophy.

According to autocar, the German automotive producer is already in an advanced stage of the project. The company's design director Stefan Sielaff told the aforementioned source that Audi will use a new design strategy, which will use the AQR acronym, with A standing for Audi (sedans and hatches, Q for Quattro (SUVs) and R for sports cars.

Each...

Source: http://www.autoevolution.com/news/audi-working-on-new-design-language-40683.html

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