The United States Army and the National Guard, in the eyes of the Pentagon, are brands that requires ongoing promotion to raise public interest and awareness. One of the most cost-effective ways of doing this, in terms of media exposure and number of eyes-on, is via sponsorship of professional sports like auto racing. In fact, the National Guard...Tuesday, May 22, 2012
Congress (Again) Ponders Military Sports Sponsorship Ban
The United States Army and the National Guard, in the eyes of the Pentagon, are brands that requires ongoing promotion to raise public interest and awareness. One of the most cost-effective ways of doing this, in terms of media exposure and number of eyes-on, is via sponsorship of professional sports like auto racing. In fact, the National Guard...
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