BMW Won't Increase Customer Discounts in the US

BMW will not raise incentives for its luxury car customers this year, as the company will instead be targeting higher profits from its existing market share.

The Bavarians are not going to race to become this year's top selling US luxury automobile brand. Lexus, helped by customer discounts, earned this title in October, helping it widen the gap over BMW. The Japanese brand will be under pressure next year, as parent company Toyota's recalls and new products from BMW and Daimler AG's Mercede...

Source: http://www.autoevolution.com/news/bmw-won-t-increase-customer-discounts-in-the-us-26603.html

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