Hyundai’s Feedback Loop Yields a Better Coupe

Hyundai has aggressively collected customer feedback about its cars over the last decade. By listening to what Hyundai drivers want and then delivering on those desires, the company is stronger, the public perception of the brand has improved remarkably, and sales are through the roof. The Korean automaker now has over 5 percent of the [...]

Source: http://www.wired.com/autopia/2012/03/hyundais-feedback-loop-yields-a-better-coupe/

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