Filed under: Ferrari
Ferrari is, among other things, a cult of personalities. It just tries to keep those personalities to a manageable number to include its founder Enzo Ferrari, his successor and longtime chairman Luca Cordero di Montezemolo and whatever two talents happen to be filling the seats of its F1 cars - Michael Schumacher, Kimi Raikkonen, Fernando Alonso, Felipe Massa... You don't tend to hear the names of any of the thousands of others who make the company what it is, but today Marco Mattiacci takes a well-deserved curtain call.
Head of Ferrari's operations in North America - as well as those in Central and South America - for little over two years now, Mattiacci is credited with increasing the brand's market share on this side of the Atlantic by some 20 percent. And due to that success, he has been named 2012 Automotive Executive of the Year.
The award is one of the oldest in the business, having started in 1964 and featuring such notable past honorees as Alan Mulally, Bill Ford, Jr., Henry Ford II, Carroll Shelby, Rick Wagoner, Bob Lutz, Lee Iacocca, Carlos Ghosn, and Dieter Zetsche. Born in Rome, Mattiacci is cited as the first Italian to receive the award (Iacocca's lineage apparently notwithstanding), and will officially receive the award at a ceremony on April 20 in Detroit. Follow the jump for the full announcement.
Continue reading Ferrari North America CEO named Auto Exec of the Year
Ferrari North America CEO named Auto Exec of the Year originally appeared on Autoblog on Thu, 01 Mar 2012 08:01:00 EST. Please see our terms for use of feeds.
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