Peugeot Targeting Female Buyers with New 208

Last year, Ford’s aging Fiesta dominated the European supermini sales charts, followed closely by the VW Polo. Although it came fifth in the rankings, the Peugeot 207 was nowhere near the pace set by these cars.

But in the period between now and June, Peugeot will roll out the replacement for the 207 across the major European markets. The 208 weighs 173 kg less than its predecessor and is also significantly shorter, making it gr...

Source: http://www.autoevolution.com/news/peugeot-targeting-female-buyers-with-new-208-44214.html

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