The Story of Saab Campaign Expands on Facebook

Launched in the United States in late January, "The Story of Saab campaign has now moved to another level, one that implies a social media effort within Facebook. Through the dedicated page, fans can write and star in their own Saab web banners using a template that mirrors the look and feel of "The Story of Saab" online and print creative, post to their Facebook wall and share with friends.

Saab will choose a selection of the consumer-generated banners to run on an array of we...

Source: http://www.autoevolution.com/news/the-story-of-saab-campaign-expands-on-facebook-32655.html

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