Chrysler 200, the Blogger Way

As social media is becoming a force to be reckoned with in today's world, car launches are following the trend and try and tap into the huge impact a good review by a well-known blogger, for instance, can have on the sales number.

Having learned from rivals Ford and GM to take full advantage of these communication channels, Chrysler launched today the Blogger Game on Road Trip campaign.

Meant as a tool to promote the new Chrysler 200, the campaign will see three groups of bloggers test the...

Source: http://www.autoevolution.com/news/chrysler-200-the-blogger-way-30113.html

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