The North American division of Saab seems to be meaning business, as it has announced a new multi-faceted national advertising campaign designed to raise brand awareness in the United States. Dubbed The Story of Saab, the campaign will include online ads written by the very Saab fans.
The ad campaign was created by McCann Worldgroup Detroit's Team Saab for the U.S. market, which also has to create the global launch campaign for the brand's new 9-4X model.
As expected, online/social-media w...
Source: http://www.autoevolution.com/news/the-story-of-saab-ad-campaign-launched-30363.html
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