Chrysler?s Eminem Ad Continues To Pay Off

An analysis of online responses to automakers’ advertising campaigns has found that Chrysler’s “Born Of Fire” commercial featuring rapper Eminem continues to strike a chord online.
Alterian, a company that tracks and analyzes social media, found that the online buzz surrounding Chrysler peaked during the Super Bowl but continued to show positive feelings towards the brand [...]

Source: http://www.wired.com/autopia/2011/03/chryslers-eminem-ad-continues-to-pay-off/

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