When the ‘King' of NASCAR Richard Petty and fuel additives brand STP first signed a deal in 1972, few could have imagined it was just the beginning of one of the longest and most successful sponsorship relationships in motorsport. In twenty years, the King thrilled legions of top-line racing fans and rewarded STP with four NASCAR titles.
Petty retired in 1992, but almost 20 years later, the iconic STP Day-Glo red and ‘Petty Blue' race colors were once again on track this weekend, ...
Source: http://www.autoevolution.com/news/king-richard-petty-honored-in-stp-s-nascar-return-36372.html
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