Well, let's take the VW Up, for example. Don't be deceived by its city-fit size, this is a car with a huge ego. Why else would you sit in front of the Marriott Hotel, waiting for people to burn your paint with the flashes?
We would've chosen a different marketing path...
Source: http://www.autoevolution.com/news/vw-up-invades-city-of-frankfurt-live-photos-38659.html
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