To this end, Marchionne needs to pump Fiat's resources into Alfa, but they are stretched at the moment. Alfa's US return has thus been pushe...
Source: http://www.autoevolution.com/news/alfa-romeo-us-market-return-pushed-back-to-mid-2013-37292.html
Wednesday, July 20, 2011
Alfa Romeo US Market Return Pushed Back to Mid-2013
The launch of the Alfa Romeo brand on US shores is harder to predict than total global reserves. The big problem here is that the company used to be known for making affordable sportscars with plenty of spice and not a lot of power. Bringing their current offering of FWD sedans priced to compete with BMW won't work, so the brand needs to reinvent itself.
To this end, Marchionne needs to pump Fiat's resources into Alfa, but they are stretched at the moment. Alfa's US return has thus been pushe...
To this end, Marchionne needs to pump Fiat's resources into Alfa, but they are stretched at the moment. Alfa's US return has thus been pushe...
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