With its introduction of the concepts for the BMW i3 and i8 this morning, BMW has launched in earnest its attempts to define a new brand, centered around themes that sound a bit like double-speak, but which really boil down to efficient driving with a bit of style. Terms like "sustainability," "personal mobility," "visionary," and "inspiring,"...
Saturday, July 30, 2011
BMW Introduces i3, i8 Range With Official Video
With its introduction of the concepts for the BMW i3 and i8 this morning, BMW has launched in earnest its attempts to define a new brand, centered around themes that sound a bit like double-speak, but which really boil down to efficient driving with a bit of style. Terms like "sustainability," "personal mobility," "visionary," and "inspiring,"...
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